Competition for the tablet market this year, three units are respectively given their analysis results. However, they were quite unified conclusion: android tablet sales will surpass the iPad this year.
According to foreign media reports, market Research firm ABI Research forecasts that 2013 tablet sales will reach 150 million units, while sales of android tablet for the first time more than the iPad. And in the tablet sales growth at the same time, PC sales will fall further.
ABI predicts that, at least in the tablet market, competition for iOS and android will gradually to the android side. And though apple released the iPad mini in the past year, but it still does not change the android tablet beyond the trend of the iPad. Mobile devices at the same time, the ABI senior director Jeff Orr said that apple’s competitive strategy is not good, and eventually lead to the result is that consumers will be more inclined to buy android tablet, rather than the iPad. At the same time, the android tablet camp, samsung, with its excellent market competition strategy, its market share will reach twice last year.
Although android tablet sales will more than the iPad, but the iPad is still in dominant position in the tablet market. At the beginning of the released in 2010, the iPad won 87% of the market share. But from the perspective of a android tablet strong growth momentum, beyond the iPad is only a matter of time.
Not only is the ABI, RBC investment bank, a researcher at the Mike Abramsky said before 2014, android tablet will have a larger market share than the iPad. And in March this year, IDC (IDC) has also made the same predictions, they think in total tablet sales in 2013, the proportion of android tablets will be beyond the iPad, rose to 48.8%, while the iPad will decline to 46%, while a lower price will be a android tablet beyond the main reason for the iPad. However, IDC predicts total tablet sales to 191 million units this year, it forecast higher than ABI.
In fact, now the tablet market change and change some similar mobile phone market, android phones last year’s rapid rise, its sales eventually surpassed that of the iPhone. ABI from the given data, although last year the iPad and the iPad mini occupies 60% of the tablet PC shipments, and android tablet is only 37%, but if apple don’t implement effective strategies, according to the trend of the development of nowadays, android tablet will likely surpass the iPad for the first time in this year.
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